Its original included 48 shades of foundation, matte lip creams, eyebrow definers, liquid blush, and lip balms. In August 2020, Gomez revealed on Instagram that Rare Beauty would be launching on September 3 on its official website and in Sephora stores across North America. We were always under the notion that this would also be about mental health and creating a safe place for people to connect." She also emphasized that her "main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today," motivated by the "pressure on us to be “perfect.” You are not defined by a photo, a like, or a comment.” In an interview with Allure, Gomez stated that "beauty doesn’t have to be defined by a like or a comment, or your body. I want us all to stop comparing ourselves to each other and to start embracing our uniqueness. ![]() In its accompanying video, Gomez revealed that she's been working on the cosmetics line for the last two years and that she "found the right partners and the right team - we now have 28 amazing people that are working for the brand." On the new venture, Gomez explained that Rare Beauty would encompass an entire lifestyle and that it "isn’t about how other people see you - it’s about how you see yourself. On February 4, 2020, she formally announced her company on social media. Rare Beauty was founded on February 22, 2019, by American singer and actress Selena Gomez. One percent of all sales are donated to the Rare Beauty Impact Fund, a part of their "commitment to give people access to the resources they need to support their mental health." History ![]() Since then, it has been made available to countries in Europe, Asia, and the Middle East. Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education. Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. Selena Gomez (Founder, Chairwoman, Owner).Starting with cleanser, toner and moisturizer she launched Fenty Skin to “create amazing products that really work, that are easy to use, and everyone can get in on. After changing the beauty game, she decided to take over the skincare world. Get your essentials all in one click by shopping our sets + travel kits. Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones.
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